People often speak about SEO (Search Engine Optimisation). It is key to consider, especially when your customers are not able to walk into your offices, like now (during the pandemic).
But SEO still remains 1 component of your business. At MyBI, we prefer calling it BEO (Business Engine Optimisation). With BEO you consider the 4 main pillars of your business and how well they work together. SEO is still important but will fall into tools.
With this overall picture in front of you and your management team, you can strategise how to optimise your entire business so that they work better together. The better they work together the more efficient you can run your business.
