People often speak about SEO (Search Engine Optimisation). It is key to consider, especially when your customers are not able to walk into your offices, like now (during the pandemic).
But SEO remains 1 component of your business. I prefer calling it BEO (Business Engine Optimisation). With BEO you consider the 4 main pillars of your business and how well they work together. SEO is still important but will fall into tools.
In this weeks video I introduce you to the concept of BEO and explain the 4 pillars