The journey of an #entrepreneur can be lonely and confusing, often you find yourself uncertain about what step to take next. Over the last 5 years, I’ve been privilege to also call myself an entrepreneur. Following on my auditing background, I was accustomed to quality, on-time reporting.
It’s any entrepreneur's dream to build a BIG business. Big businesses have major respect for their #data. This has been true for ages even before the information age. Think of great men like Henry Ford who spent his time to capture and analyse his business data to enable him to improve processes within his business.
Today, we have the benefit of computers and technology at a fraction of the cost, available to us to gather data much easier and on a much bigger scale. Significant value sits within normal day-to-day activities. The key however is whether you have structured your business efficiently to gather the required information.
World players like Google, Amazon, Facebook and WhatsApp are gathering data through every interaction. Likewise South African businesses are following suite, Woolworths, FNB, Takealot and Discovery.
Entrepreneurs that have a vision to grow into a big business, should turn their focus back onto their data. Remember your data is your asset!